Varsity University

Varsity University All Star conferences give coaches and gym owners the opportunity to collaborate with industry leaders and outside professionals to grow their businesses and promote the All Star community.


Fierce Connection

Fierce Connection was built by industry cheer professionals for industry cheer professionals.

Education is 24/7 – 365! Fierce Connection is the educational tool providing resources like our online video library for Owners and Coaches alike. We have content to help make your gym more profitable, libraries of stunts and pyramids to assist with your choreography and scoring webinars to help your teams gain the competitive edge. NEW this year – we offer exclusive Q/A sessions with scoring experts! As coaches, we teach our athletes that in order to get better we must train all year long, and the same is true for furthering our education. Get the inside scoop from some of the most brilliant minds in All Star Cheerleading, all online, brought to you by Fierce Connection!


PURE Choreography

PURE Choreography has top notch choreographers that are ready to teach your cheerleaders and dancers the most up-to-date and innovative material in the industry. Our Staff are experts in the All Star industry and will strive to give your teams an experience of a lifetime. Each choreographer is highly trained on the Varsity All Star Scoring System and will provide customized routines to fit your program’s style. We look forward to creating a successful season for your gyms or studios. See our website for more details!


PURE Camps

Precision. Unity. Repetition. Execution.

Do you want to get the edge on your competition? P.U.R.E. Technique camps were made for you! Our camps are designed to instill confidence and precision in your athletes that you can continue to build on throughout the season.  Our quality instructors provide specialized performance training, helping your team succeed on the technique focused score sheet. We believe in and understand the importance of perfecting technique and our camps can help your program and athletes believe it too!  Let our P.U.R.E “Technicians” help your All Star cheer and dance teams be the best of the best! See our website for more details!


180 Pro

180 Pro is passionate not only about growing All Star Cheerleading and Dance, but strengthening your personal business. We are the only cheerleading consulting company recommended by Varsity All Star and it is our mission to help you as a gym owner succeed. Our custom consulting plans take advantage of proven business tactics and expert industry practitioners, combining knowledge and experience to help guide your business. Get the 180 Pro Advantage and learn how to capture, grow, and elevate your gym to reach the next level in the All Star industry. See our website for more details!