Learn from the industry leader in cheer and dance education. From safety standards to online education and coaches conferences, Varsity Spirit offers education to fit your every need.


Varsity University

Varsity University, powered by Varsity Brands, offers comprehensive educational programming to schools and athletic programs nationwide. Through a combination of specialized online courses and in-person seminars, Varsity University provides the resources necessary for educators, coaches and gym owners to enhance the student experience.



We’ve got spirit and know spirit. Information on jumps and tumbling, to becoming a coach or mascot or perfecting a dance routine. Whether you are a beginner or at the high school or college level, we have tips for cheer and dance to help you achieve your personal best.

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Varsity Spirit is a leader in advocating for strong cheerleader safety standards throughout the country and around the world. We work with athletic administrators, educators and government officials to promote cheerleader access to quality facilities, knowledgeable coaches, medical professionals and safety rules.